AI SEO Content Writer

Search engine optimisation has a simple core and a large amount of noise around it. The core is this: someone types a phrase because they want something specific, and a page either answers that want or it does not. Everything else — keywords, headings, internal links, word counts — exists to make the answer findable and easy to confirm. A page that uses its keyword eleven times and answers nothing is worse than useless; it teaches a reader that this site wastes their time.

Intent before keywords

The same phrase can carry three different wants. "Heat pump cost" is asked by someone learning the range of prices, someone comparing two quotes they already have, and someone ready to book an installer. A single page cannot serve all three well, and trying produces the bland middle that satisfies nobody: a short history of heat pumps, a price range with no detail, a call to action nobody is ready for.

That is why the tool asks for the intent before it writes. Choosing "comparing" produces a page with an axis and a decision rule. Choosing "ready to buy" produces a page about what happens next: lead time, preparation, what the price includes. The keyword stays the same; the page around it changes completely.

Where the keyword belongs

Four places matter and the rest is folklore. The title tag, the first sentence of the page, at least one heading, and the URL. A page that does those four things and then writes naturally will rank as well as the material deserves. Repeating the phrase in every paragraph is the classic mistake: it makes the text harder to read, and every serious ranking system has been able to detect it for a decade.

The tool reports how many times the phrase appears in the article it wrote. A count between three and eight for a 1,200-word page is normal. A count above twelve is a signal that the model was told the keyword too forcefully and the draft should be edited before publishing.

The sections that do the ranking work

Pages that answer a question in the first hundred words earn the click back from the results page, and that behaviour is what ranking is ultimately measuring. The structure here follows that logic: what it is, who it is for, how to choose, common mistakes, questions. It is not a magic template — it is the order in which a person who has just arrived needs the information.

The FAQ section deserves special mention. Four real questions with two-sentence answers give a page a second chance to appear: in the "people also ask" boxes, in voice answers, and in the short summaries some search surfaces generate. The answers must be specific, because a vague answer is not quoted by anything.

What to add before publishing

A generated page is structurally sound and evidentially empty. It contains no prices, no local details, no photographs of your actual work, no numbers from your own records. Those additions are the difference between a page that competes and a page that exists. Add at least one element per section that could only have come from you: a receipt, a photo, a customer sentence, a mistake you made and fixed.

Finally, write the title and meta description by hand. They are the only part of the page most people will ever read, and a generic one wastes the whole effort underneath it. Then leave the page alone for a month and look at the queries it actually attracts; the phrases people use to find it are a better brief for the next article than any keyword tool.

Links do more than the keyword

Two internal links from an old page to a new one often move a page further than a rewritten heading. They cost nothing, they keep a reader on the site, and they tell a search engine which pages belong together. When you publish, add a link from the closest older article, and add a link back from the new page to the page you want people to read second. Do it by hand: the anchor text should name what the reader will find, not repeat the keyword.

The same logic applies to the title. Two pages competing for one phrase is the most common self-inflicted problem on small sites: the older page usually wins, the newer one stalls, and both look weak. Decide which page owns the phrase, let the other one point at it, and give the second page a different question to answer.