AI Press Release Generator

A press release is not marketing with a formal greeting. It is a document written for one reader — a journalist who receives two hundred of them a day — and its job is to make the decision “do I care about this?” cheap. That decision takes about four seconds, which is the length of a headline. Everything below the headline exists to survive the second read, which lasts another thirty seconds, and nothing below paragraph three will be read by anyone who has not already decided to write about you.

The headline is the entire release

A working headline states what happened, to whom, and where — without adjectives. “Bakery opens second shop in Kadıköy in March” is a headline. “Exciting new chapter for beloved local bakery” is a subject line that never gets opened. If the release has a number in it, a location, or a date, the headline should carry it, because those are the details a journalist can verify quickly.

The tool writes the headline first and keeps it plain. If the result sounds like an announcement rather than a report, that is the correct outcome: a press release is written in the register of news, not in the register of celebration.

The inverted pyramid, and why it never changed

The first paragraph answers who, what, when, where and why in full sentences, because the editor of a small publication may print exactly that paragraph and nothing else. The second and third paragraphs add the detail: how much, how long, how many people, what changes. Everything after that is optional and will be cut, so it should contain only material that survives being deleted — background, history, the eventual plan.

Writing a release backwards, starting with the company history, is the single most common mistake. If the news is in paragraph five, the release is a letter rather than a release.

The quotation nobody said

Every release contains a quotation attributed to a founder or an executive, and almost every generated one is worthless, because the model has no idea what the person thinks. The honest options are two: interview the person and use their real sentence, or attribute the quotation to a role — “a spokesperson for the company said” — so that nobody is quoted saying something they never said.

This page does the second, and marks the quotation so it is easy to replace. A real sentence from a real person is worth more than three paragraphs of positioning, and it is the part journalists quote back.

What to add before sending

A date, a place, a figure and a name. These four items are what convert a plausible release into a usable one, and none of them can be invented. Add the boilerplate paragraph at the end: three sentences about the company, the same every time, so a journalist writing about you twice does not have to research you twice.

Then send it to a person, not to an address. A release sent to a named reporter who covers the relevant beat, with two sentences in the body of the email explaining why it is for them, is read far more often than the same document sent to a general inbox.

What a release cannot do

It cannot create news. A release about a new logo, a rebrand, a website or an internal hire is not news for anyone outside the company, and journalists can tell within one line. If there is no news, the honest alternative is a story: how the bakery survived the winter, what a supplier taught you, what the second shop changes for the neighbourhood. Stories get published; announcements about logos do not.

The follow-up that gets the story placed

Send the release, wait two days, then write three sentences to the same reporter: what happened since, why it matters to their readers this month, and an offer of a specific interview subject with a name and a phone number. That message does more than the release itself, because it removes the work a journalist would otherwise have to do. Never send it to a general inbox, never attach the release again, and never ask whether they received it. If the answer is silence after two follow-ups, the story was not for them; send it to a smaller publication where it might be.

Measuring whether it worked

Count mentions, not clippings you paid for. One paragraph in a trade publication read by your customers is worth more than ten links nobody in your market visits, and the only honest measure is whether people who saw it did something: called, walked in, replied. Keep a line in a notebook for each release — outlet, date, whether anyone arrived because of it — and after a year you will know which publications are worth writing to, which is information no list of media contacts can give you.